International leader in professional creative fashion trade shows, Première Vision observes and anticipates the needs of the global fashion market to react to its changes.
One of the major strategic development goals for Première Vision today, sportswear has never in uenced the world of fashion as much as in recent years. In order to support brands looking for innovations for the development of high-performance fashion pieces,,Première Vision launched the SPORT & TECH sector at its Première Vision Paris show last September: a selective and creative o ering of high-performance and technical materials for fashion.
Today, Première Vision takes a new step by creating the PREMIÈRE VISION SPORT show in the United States. Organized simultaneously and in partnership with the leader of sports footwear material & component sourcing, American Events’ THE MATERIALS SHOW, this new event will present its rst edition on August 14th and 15th, 2019 in Portland, the «Sportswear Silicon Valley».
THE MATERIALS SHOW specializes in footwear for high-performance sports with a selection of dedicated materials – components, fabrics, leathers – o ered by more than 300 exhibitors.
Alongside THE MATERIALS SHOW, PREMIÈRE VISION SPORT will bring its exclusive fashion expertise – seminars, color range – and will introduce a specialized offer for performance and active sports clothing: fabrics, components and designs presented by a selection of exhibitors from Première Vision’s Parisian and international trade shows.
Established in the United States in 2000 with its Première Vision New York show and an o er of materials and services – fabrics, designs, leather, accessories, manufacturing – for the creative fashion markets, Première Vision strengthens and develops its presence on US territory with a show dedicated to the markets of sport and athleisure.
SPORTSWEAR: A GROWING MARKET
The global sportswear market has seen continued growth between 2011 and 2016 to reach $ 280 bn in 2016 (Source Euromonitor International). American brands dominate the worldwide sportswear market, with the United States representing 37% of global sales, or $ 103 billion in 2016, with the following break-down: 70 billion for sportswear (+4.4%) and 32 billion for shoes (+8.8%).
ABOUT THE MATERIALS SHOW
Each year, American Events organizes 4 editions of THE MATERIALS SHOW dedicated to the footwear and sportswear markets,
where representatives from brands such as Nike, Adidas, New Balance, and Timberland walk the show oor to discover what’s leading the market in technology and style.
PORTLAND, WORLD CAPITAL OF SPORTSWEAR AND FOOTWEAR
Portland is the birth place and nerve center of a community of clothing and sportswear brands unrivaled in the United States.
The headquarters of all the major international American sports brands are located there: Nike, Under Armour, Columbia Sportswear, Adidas North America, Avia, Poler Stu ….
Portland is also ideally located less than two hours by plane from San Francisco (Headquarters of Patagonia, The North Face…) and Vancouver (birthplace ofLululemon, Arcteryx, Canada Goose…).